Services
Sales & Marketing
From brand positioning to targeted growth campaigns, Equus Growth Healthcare Advisory helps healthcare organizations increase visibility, attract more patients, and build lasting market presence. Our experienced advisors refine your messaging, optimize your marketing strategies, and empower your sales teams with the tools, training, and data they need to perform at their best.
The Equus Difference

Market Expertise for Measurable Growth

Experience to Guide You

At Equus Growth Healthcare Advisory, we combine decades of healthcare industry insight with proven marketing and sales strategies. Our team has launched successful patient acquisition campaigns, built high-performing sales teams, and developed data-driven marketing programs that deliver measurable results. We pair strategic vision with hands-on execution - so you’re not just getting ideas, you’re getting outcomes.

Advise, guide, and execute - together.

Brand Refinement & Messaging
We define and communicate your unique value in the marketplace, creating a brand presence that resonates with patients and referral partners alike.
Patient Acquisition Strategies
We design and implement marketing programs that increase visibility, attract qualified patients, and strengthen referral relationships.
Sales Enablement & Team Training
We equip your sales teams with proven tools, training, and processes to improve performance and close more opportunities.
Data-Driven Marketing & Performance Tracking
We leverage analytics and performance metrics to refine campaigns, maximize ROI, and ensure your marketing spend drives meaningful results.
James Card
Consultant

James "Jim" Card is a healthcare data and operations executive with over 15 years of experience leading analytics, revenue cycle, and business intelligence functions across multi-site healthcare organizations. With a career spanning roles at Paradigm Oral Health, Olio Health, and Laser Spine Institute, he has built scalable data infrastructures, optimized RCM workflows, and led cross-functional teams driving measurable financial and operational outcomes.

Most recently, he served as Vice President of Business Intelligence at Paradigm Oral Health, where he developed advanced analytics capabilities, integrated clinical and financial data systems, and partnered with leadership to support strategic growth initiatives. He has also held leadership roles in revenue cycle and executive management, applying a rare blend of technical expertise and strategic insight.

As Managing Partner at Data Chimp Labs and Co-Founder of DispoRx, he now supports healthcare operators through fractional leadership and advisory, helping them harness data, automation, and strategy to unlock growth and efficiency. His expertise spans business intelligence, machine learning, data governance, and health information management - with a track record of bridging data and operations to drive results.

Advisory
Talent Acquisition
Marketing & IT
Revenue Cycle Management
Operations & Strategy
Patient Experience
Finance & Accounting
Sales
Rob Kirkpatrick
Consultant
rob@sidecargroup.net

Rob was VP Solutions Development for Siemens Healthineers Strategic Corporate Account Group, responsible for commercial partnership development and Commercial Operations and the leader of the North American Ultrasound business. Prior to joining Siemens, Rob was the US/Canada Product Marketing Director for Molecular Imaging and Computed Tomography (MICT). Prior to Siemens, Rob was with GE Healthcare. During his career at GE, Rob has held various leadership positions in sales, marketing, and operations. Prior to joining GE Healthcare, he held sales and marketing roles with Proctor and Gamble and Picker International.

Rob earned a Bachelor's of Science in Industrial Engineering and a Master's of Business Administration from the University of Missouri-Columbia. He and his son, Robbie, reside in Nashville, TN.

Advisory
Talent Acquisition
Marketing & IT
Revenue Cycle Management
Operations & Strategy
Patient Experience
Finance & Accounting
Sales
Greg Flittner
Consultant
greg@sidecargroup.net

Greg brings over 35 years of healthcare leadership experience, including 13 years at Center for Diagnostic Imaging overseeing growth initiatives, acquisitions, and partnerships. He spent 23 years at GE Healthcare in senior management roles in distribution and holds a BS in Management and Marketing from Indiana University’s Kelley School of Business.

Advisory
Talent Acquisition
Marketing & IT
Revenue Cycle Management
Operations & Strategy
Patient Experience
Finance & Accounting
Sales
Matt Byrne
Managing Partner & President
matt@equusgrowth.com

Matthew Byrne is a seasoned healthcare executive with over 20 years of experience driving operational excellence, strategic partnerships, and revenue growth across multiple sectors of healthcare. Now focused on consulting and advisory services, Matt brings a unique blend of clinical expertise and business leadership to help organizations tackle complex challenges and seize emerging opportunities.

Most recently, Matt served as Executive Director of Provider Partnerships for a Boston-based healthcare technology startup, where he led innovation in sensor tech and biomechanics for physical therapy. Previously, at Pivot Physical Therapy and Athletico, Matt led sales strategy and oversaw integration and growth efforts across Workers’ Compensation and Occupational Health divisions. He has also held national leadership roles with top organizations in onsite health, wellness, and occupational health services. Matt holds a Doctorate in Physical Therapy from Widener University and a Bachelor of Science from the University of Delaware.

Advisory
Talent Acquisition
Marketing & IT
Revenue Cycle Management
Operations & Strategy
Patient Experience
Finance & Accounting
Sales
Contact us

Why Equus

“We founded Equus to bring a deeper level of partnership to healthcare businesses. Together, we’re committed to delivering the kind of expert-led, high-touch support we wish we had when we were in your shoes.”

Jeremy VanDevender and Scott McKee
Equus Owners & Founders
Contact

Interested in Working with the Equus Team?

Our team is thankful to help incredible healthcare businesses achieve more than they think is possible every day. We will be accepting new clients soon. Ready to get started? Contact us now to learn more.